Beyond Distinction in Turbulent Times

What’s This Podcast
About?

In a volatile economy, most businesses react the same way — they cut back, blend in, and hope to ride out the storm. But in times of uncertainty, blending in is the fastest way to disappear. In this four-part series, internationally acclaimed speaker and business advisor Scott McKain reveals how to rise above the noise, create competitive separation, and earn lasting customer loyalty — even when the marketplace is under pressure. Drawing on decades of research, global speaking experience, and real-world case studies, Scott shares practical strategies you can use right now to: • Avoid the traps that sink businesses in a downturn. • Stay ahead as your customers’ needs accelerate and change. • Harness the power of purpose and storytelling to inspire loyalty. • Use distinction as your growth strategy in a tight market. Whether you’re an entrepreneur, executive, or part of a team looking to stand out in difficult times, these episodes deliver the clarity and tools you need to not just survive — but thrive. Because in turbulent times, standing out isn’t optional — it’s essential.