This podcast focuses on helping Founders, business owners, Commercial directors, and CFO's make informed decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. It covers all marketing related topics, including customer journey mapping, SEO, paid search, UX, CRO, content marketing, neuromarketing, PR, email marketing, eCommerce, live customer engagement and more. Are you a business owner, an eCommerce entrepreneur or a CFO? Do you need to make decisions about marketing but don’t feel confident enough to do so? Share your real-life questions, challenges or scenarios with me and I’ll cover them in future episodes of the podcast*. Whether it’s about conversion optimization, email marketing, SEO, web analytics, customer experience, Google Ads or content strategy - I can help! Submit your questions today, and I will cover these* in future episodes. About me: I help Ecommerce and lead generation websites increase conversions and repeat purchases through comprehensive audits and optimisation of acquisition channels, Google analytics insights, UX and CRO. If you want to increase your conversions using a blend of qualitative, quantitative and voice of the customer insights then why not book a 1:1 situation analysis and audit session with me! I work with digital agencies and freelance Google Ads, content and SEO professionals to help them solve their toughest client conversion challenges. I also work with Shopify store owners and lead generation websites on a 90 day conversion optimisation roadmap that increases conversion, sales and profit margins on a 'quick wins' basis. In-house marketing teams count on me to develop their end-to-end conversion optimisation expertise, saving them time and money by bringing this key function in-house at a fraction of agency cost. Connect with me on LinkedIn: Femi Olajiga or Send me a message: olufemi.olajiga@gmail.com
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