Sweat & Courage

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In 2020 Drewe’s work as ‘ The Fear Coach’ outgrew him and he founded ; ‘ Sweat & Courage’ A high performance consultancy with accredited coaches offering education, executive coaching, camps and workshops globally with coaches from the US to the far east. The company’s app allows teams and organizations to have private areas to support their staff and was a concept created by Drewe has he started to support College teams and athletes from the US back in 2020 As a former Professional Footballer tipped for the top, Drewe, 46, admits his career was dogged and undermined by soul searching and Fear. After a 17 year playing career and nearly 600 professional matches representing a host of clubs in the EFL, It culminated in the big centre-forward going into rehab for addictions and an emotional breakdown after retiring in 2011. In the 14 years since l leaving that rehab clinic, Drewe has created incredible success. Using his vast experiences coupled with an exceptionally high natural emotional intelligence and sensitivity, to educate and guide hundreds of athletes and founders on how to cope with the daily pressures of the high performance but, most importantly to fulfil their potential. His Heard earned wisdom and ability to nurture players has helped Drewe build a portfolio of clients including PGA Tour golfers, MLB and NFL players as well as international and Premier League stars. Articulate Drewe has also become a go-to person for media to interview as more players start to publicly admit to mental health problems. Appearing on Sky Sports to features on his work in The New York Times, Drewe believes it is the tip of an epidemic in the game, which chews up and spits out talent and is still woefully lacking in coach education leaving so many leaders in the dark. He has strong opinions he will share after more than a decade guiding some of the nation’s best footballers. He entered the corporate world in 2016 mentoring CEOs and senior management on how they can master that inner battle to win on the outside. He found that the leaders who were contacting him all had the same traits. That strong moral compass, sensitive yet fiercely driven, traits Drewe hugely relates to having to battle that himself for so many years. Many of his lessons in his book’s ( ‘And Then What?’ ) chapters on self-belief, ego, winning and vulnerability are as applicable to life and to business as they are football. Today Drewe combines his athlete mentoring work with coaching in corporations in the city of London, motivational speaking, which has taken him around the world and since 2022 he was been the mentor to Premier league and International head coaches. The Leadership education that Drewe wrote in 2018 in Advanced Emotional Intelligence was integrated into two Postgraduate level courses by the PFA which Drewe teaches the next group of Head coaches and leaders in the industry.

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Drewe Broughton