JPC
The Human Touch. A B2B podcast series by JPC.
Categories
Marketing, Business, Technology
Number of episodes
5
Published on
2024-05-16 10:00:00
Language
English
Categories
Marketing, Business, Technology
Number of episodes
5
Published on
2024-05-16 10:00:00
Language
English
If you want to help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. To complete a purchase, B2B customers today need to complete a series of non-sequential steps, several of which happen at the same time and are led by different people. It’s more a maze than a straight path, and it’s completely undermined the traditional model of linear deal progression.
© 2024 The Human Touch. A B2B podcast series by JPC.
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