“Are You Paying Attention?” is a smart, sharp, industry-facing podcast exploring the evolving world of attention metrics, media effectiveness, CTV realities, and the future of advertising measurement. Hosted by Protected by Mediaocean SVP of Market Enablement, Verification, Sara Maskivish, the show combines myth-busting, practitioner insight, and real-world analysis to answer one central question: In a fragmented media landscape, what actually captures (and deserves) consumer attention?
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