Where B2B Playbooks End and The Circuit Begins. Playbooks got us here — but they can’t take us further. They’ve given B2B leaders scripts, tactics, and funnels, but not architecture. And that’s why companies keep burning cash before they make it back. This show is about the shift: from playbooks that patch symptoms, to circuits that fix the system itself. The Circuit is where strategy, timing, product, marketing, and customer success finally connect into one closed loop. If you’ve ever felt that your GTM playbook wasn’t enough — you’re right. The next era of business doesn’t run on playbooks
Adem Manderovic
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