Havas Medical Anthropology
Breaking the Code
Categories
Marketing, Business
Number of episodes
46
Published on
2024-12-23 20:00:00
Language
English
Categories
Marketing, Business
Number of episodes
46
Published on
2024-12-23 20:00:00
Language
English
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast. Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
© 2024 Breaking the Code
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