Centre for Healthcare, IIMU
Cervical Cancer Screening Adoption
In the fight against cervical cancer: the right combination of message and messenger matters when it comes to cervical cancer screening. Despite available screening, uptake remains alarmingly low due to stigma, lack of awareness, and discomfort discussing women’s health with formal authorities. Our findings show that neighbors, peers, and community members can often be more effective than doctors in encouraging screening due to trust, relatability, social proof, and accessibility.
Centre for Healthcare, IIMU
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