Afdhel Aziz & Bobby Jones
Good Is The New Cool
Categories
Marketing, Business, Entrepreneurship
Number of episodes
16
Published on
2021-12-27 13:30:00
Language
English
Categories
Marketing, Business, Entrepreneurship
Number of episodes
16
Published on
2021-12-27 13:30:00
Language
English
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself. Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com Join the Good is The New Community at www.goodisthenewcool.com The podcast was produced by Natalia Rodriguez Ford and Eli Block.
Copyright 2023 Afdhel Aziz & Bobby Jones
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