Pedro Schreier
HAVE YOU MET BEHAVIORAL ECONOMICS
Ever wondered why your customers do the bizarre things they do? Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime? Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure! Enter the world of Behavioral Economics: where psychology meets dollars and sense.
Copyright Pedro Schreier
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