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Joe Rogan and Spotify: What Do We Know About the $250 Million Handshake That Redefined Podcasting?
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Spotify just paid a quarter of a billion dollars to keep the world’s biggest podcast. But the real story isn’t the money—it’s the quiet, brilliant shift from buying an audience to owning the toll booth on every road out of it. Welcome back to CWEB. Today we are stepping into the business of influence, a world where a single voice can command a nine-figure sum and where the rules of media ownership are being rewritten in real time.
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