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LEADERS IN B2B MARKETING brings you peer-level insights into how senior marketing leaders make high-stakes calls under real commercial pressure. We speak to VPs of Marketing, CMOs, and other B2B marketing leaders who share what actually happens behind the scenes: defending marketing spend as growth pressure gives way to profitability, deciding where AI actually earns its place beyond the pilot, and holding a clear position in a market where every competitor sounds the same. If you lead B2B marketing at a growing company and want perspectives you can put to work immediately, this show is for you.
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