Alex Paddington
Leadgen Economy
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There's an industry that touches insurance, mortgages, solar, legal, and home services - but operates almost entirely in the shadows. Billions flow through it annually. Most people outside it don't know it exists. This is the lead generation economy. Publishers capturing intent. Brokers routing data through real-time auctions. Buyers competing for the right to make contact. The mechanics are invisible, the margins are brutal, and the compliance landscape will destroy the unprepared.
Alex Paddington
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