Paul McIntyre
Marketers & Money
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Marketers & Money joins the dots between marketing investment, commercial impact, and P&L outcomes. We cover global leaders and their frontier thinking and strategies across marketing, customer, finance, and growth – and surface the detail behind the claims. We're backed by econometrics and MMM platform Mutinex but operate independently, and aim to prove it through our podcasts, features, and analysis. Follow if you're invested in the overlap between marketing and finance functions, how international leaders bridge the gap, and where marketing effectiveness heads next.
Paul McIntyre
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