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Welcome to Passion to Profit, a leading business podcast for creative entrepreneurs, professional service providers, and business owners ready to turn their expertise into a thriving, profitable business. I'm Philippa Craddock, and I believe the most successful businesses are built on recognising and embracing what you’re naturally brilliant at. I grew my own design business from our family kitchen table to a seven-figure global brand, working with clients like Alexander McQueen, Vogue, and The British Royal Family. A few years ago, I shifted my focus to helping creative business owners build sustainable businesses that energise rather than exhaust them. Each week, I share practical, implementable strategies to help you grow your creative business with confidence. From pricing your offerings and marketing in a way that feels natural and effective to staying motivated and strengthening your mindset, this podcast is here to help you charge what you're worth and build a business that reflects your unique strengths. If you're juggling multiple priorities, working harder without earning more, or simply ready to create a business that truly values your time and expertise - you’re in the right place. Join me weekly for jargon-free, straightforward insights on building professional expertise, strategic growth, and measured progress. We’ll focus on clear, actionable steps that make a real difference - transforming your creative business into a profitable, sustainable success. Let’s discover what’s possible when you build your business around your true strengths and charge properly for it, Welcome to Passion to Profit!
2023
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