David Pralong
Priced Out with David Pralong
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You cannot afford to live in the city you work in, and everyone in the industry has a reason why that can never change. David Pralong is the exception. He has spent twenty years and more than €2bn building property across Europe, and he argues the system he knows best has ended up pricing people out of the cities that need them. Every episode he takes one piece of that system, explains who it quietly suits, and sets out a fix that has already worked somewhere else. Sometimes he argues it in front of the architect, the conservationist, or the politician who built a career defending the current rules. By the end you will know why a home costs what it does, and what it would take to build cities people can afford to live in.
2026 Maya Cap
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