Jay Sensi
Starting Up: How I Built & Sold a SaaS Company for Millions Without Coding Skills | Jay Sensi
I built and sold a software company for millions. I've never written a line of code. Starting Up is the definitive playbook for non-technical founders who want to build, scale, and exit software companies—without needing technical skills. I'm Jay Sensi. In 2012, I had an idea for My College Roomie (later Campus Kaizen)—a college roommate matching platform. The problem? I had zero coding skills, no technical co-founder, a full-time job I couldn't quit, and limited capital. Everyone said I needed to be technical to build a software company. Everyone was wrong. Over the next 10 years, I validated the market, learned to spec software without technical knowledge, built strategic partnerships that created 10x growth, scaled to multi-million dollar ARR while working full-time, sold to a private equity firm, and retired at 40. Now I'm documenting the entire journey—the strategies that worked, the mistakes that cost six figures, and the exact roadmap from idea to exit. WHAT YOU'LL LEARN: - How to build software as a non-technical founder - Validating SaaS ideas before heavy investment - Hiring and managing developers when you can't code - Writing product specs without technical knowledge - Partnership strategies that drive exponential growth - Scaling a business nights and weekends while working full-time - How to know when to sell (and how to actually do it) - What private equity acquisition and due diligence really look like - Real mistakes, real numbers, real lessons from building Campus Kaizen WHO THIS IS FOR: Aspiring SaaS founders who aren't technical and think they can't do this. Entrepreneurs with software ideas who don't know where to start. Business owners looking to add software to their offerings. Anyone building a startup while working a day job. You don't need to code. You need the roadmap. That's what Starting Up delivers. I'm also writing a book about this journey. New episodes weekly. Subscribe to prove that coding isn't a prerequisite for building a successful software company. TOPICS: Entrepreneurship, SaaS, Startups, Software Development, Non-Technical Founders, Business Exit, Private Equity, M&A, Side Hustles, Business Building, Tech Startups, Founder Stories Connect: YouTube: https://www.youtube.com/@StartingUpPodLinkediIn: https://www.linkedin.com/in/jay-sensi/Instagram (Jay): instagram.com/jaysensiInstagram (Podcast): instagram.com/startinguppodX: x.com/jasonsensiHosted by Jay Sensi
Jay Sensi
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