The Open University
Supply chains: Smart cars - for iPod/iPhone
Categories
Courses, Education, Technology
Number of episodes
10
Published on
2009-12-05 03:52:00
Language
English
Categories
Courses, Education, Technology
Number of episodes
10
Published on
2009-12-05 03:52:00
Language
English
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
The Open University 2009
Sign up to track rankings and reviews from Spotify, Apple Podcasts and more.