Sandra Thomas-Comenole
The Behavioral Economics in Marketing's Podcast
Categories
Marketing, Business
Number of episodes
192
Published on
2025-04-03 07:49:00
Language
English
Categories
Marketing, Business
Number of episodes
192
Published on
2025-04-03 07:49:00
Language
English
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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