The Initial

What’s This Podcast
About?

Lucia ran 1000+ A/B tests and worked for 20+ leading brands, now running an experimentation consultancy we learn from mistakes made, the nitty-gritty of how brands started, and their unique perspectives. each episode is a candid convo with the people who build, break, and rebuild: experiment leaders, founders, cmo’s, investors, analysts and more we talk about their first experiment, when and how the company started, and where they are now

Podcast Copyright

Lucia van den Brink