Lucia van den Brink
The Initial
Lucia ran 1000+ A/B tests and worked for 20+ leading brands, now running an experimentation consultancy we learn from mistakes made, the nitty-gritty of how brands started, and their unique perspectives. each episode is a candid convo with the people who build, break, and rebuild: experiment leaders, founders, cmo’s, investors, analysts and more we talk about their first experiment, when and how the company started, and where they are now
Lucia van den Brink
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