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The International Marketer is a multichannel platform built around real international go-to-market practice. This podcast brings together marketers, export managers, founders and business leaders who have worked across markets, companies and sectors, and asks them to share what actually shaped the way they work. Not just the wins, but also the wrong turns, hard decisions, failed assumptions and lessons that only come from doing the job. Each conversation explores how professionals think, decide, and act when facing real business challenges across international markets, with digital built into the discussion. The idea is simple: create a scene where practitioners can pass along what worked, what didn’t, and what they would do differently — market by market, sector by sector. A peer-to-peer exchange of real international marketing practice, from people who have actually been there.
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