The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap

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About?

What if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience grows. You’ll love this episode if: You’re a marketer tired of surface-level “personas” You want to understand how identity shapes behavior You’re building a brand that lasts in an AI Driven World

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