Renita Vermeulen, Manon Broyer, and Silvia Schweiger
The Motorsport Effect
The Motorsport Effect is a podcast exploring the business, branding and culture of motorsport. Every race tells two stories: the one unfolding on track, and the one shaped by the decisions that make it all possible. Hosted by Renita Vermeulen, Manon Broyer, and Silvia Schweiger, the podcast brings together three industry professionals with different perspectives and a shared curiosity for the commercial, branding and cultural forces that make motorsport one of the world's most powerful marketing platforms. Together, we explore sponsorship, marketing, fan engagement, communication, partnerships and the decisions that influence teams, brands, drivers, riders and fans. Each episode unpacks the ideas, strategies and stories that often go unnoticed—but create a lasting effect across the sport, the industry and the people who experience it. Because in motorsport, every decision creates an effect
2026 Renita Vermeulen, Manon Broyer, and Silvia Schweiger
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