Shannon Mary
The SmartlyFounded Pod
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The SmartlyFounded Pod is about what it really takes to build something from scratch. I’m Shannon Mary, founder of SmartlyFounded — a profit planning platform for South African entrepreneurs — and this is a space for honest conversations about building businesses: the risks, the wrong turns, the big ideas, the imposter syndrome, the money, the obsession, the failures, and the moments where you think you might actually be onto something. After building and selling Ubuntu Baba, I’m back in the trenches building a new business from scratch — and this time, I’m sharing the journey as it happens. I’ll be sharing real-life stories, lessons I’ve learnt the hard way, and conversations with entrepreneurs who have built cool things and have interesting stories to tell. This show isn't about the polished success stories or pretending entrepreneurship is easy, but rather the real stuff that happens when you decide to build something you believe in.
© 2026 The SmartlyFounded Pod
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