The Soft Startup is all about redefining what it means to be a startup founder and CEO. For decades, startup founders have been characterized as the pinnacle of hustle culture. I'm here to challenge that as living, breathing proof that you can work a day job, prioritize R&R, and found a successful startup. Join me every week as I share tips on how to found a startup as a normal person with a good idea while staying sane.
EMRAD LLC 2025
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