Lauren Penny | Premier Event Strategist
The Ticket with Lauren Penny
Listen to Lauren before you plan your next event. If you're an entrepreneur, business owner, brand leader, or organization looking to create unforgettable events, attract high-value sponsors, and elevate your authority, you're in the right place. Hosted by global event strategist Lauren Penny, The Ticket pulls back the curtain on the strategy behind the world's most impactful experiences. After helping deliver events for organizations including the Olympic Games, FIFA World Cup, and other world-class international events, Lauren shares the insights, relationships, and behind-the-scenes playbook that most people never get to see. Each episode explores the real game behind successful events - from sponsorship acquisition and partnership strategy to attendee experience, event marketing, logistics, leadership, and the subtle decisions that transform a good event into an unforgettable one. Whether you're planning your first conference, scaling a national summit, producing a fundraising gala, launching a live experience, or looking to secure corporate sponsors, The Ticket gives you the insider strategies to help you think bigger, execute smarter, and create events that people remember long after the lights go down. Because every extraordinary event starts with one decision... So, are you game?
2026 The Ticket
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