The Values of a Marketing Leader Podcast

What’s This Podcast
About?

I've never had a marketing leader I truly looked up to. Let that sink in. I spent years climbing the ladder. Learning the tools. Mastering the tactics. But nobody ever taught me the values that make a leader worth following. So I went looking for answers. The Values of a Marketing Leader was born from one question I couldn't shake: What does it actually take to become a high-performing marketing leader? Not the skills. Not the tech stack. The values. This podcast is based on original research from my MSc dissertation as part of the MSc in Leading Sales Transformation. Through conversations with CMOs, VPs, and senior marketers across the globe, I uncovered four values that matter most: Integrity. Impact. Originality. Empowerment. Together, they form the IIOE framework. A values-driven approach to marketing leadership built from real stories, real struggles, and real breakthroughs. Each episode, I pull back the curtain on the pivotal moments that shaped how today's best marketing leaders think, decide, and lead. The career-defining failures. The quiet choices that built trust, or broke it. The beliefs they hold when nobody's watching. I've already spoken to 40+ senior marketing professionals. And I'm just getting started. Every new conversation adds to the research and keeps this framework alive. If you're tired of leadership advice that sounds good but means nothing, join me. Subscribe. Reflect. Lead differently.

Podcast Copyright

© 2026 Eddie Guevarra