Ian Michels
B2B Orchestration
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B2B Orchestration is a conversation-driven podcast built for the leaders who don't have time to get left behind. Every week, one focused conversation. One guest who's operating at the edge of what's working in B2B go-to-market. One set of takeaways you can bring back to your team, your stack, or your strategy before the week is out. This is not a podcast about theory. It is not a podcast about frameworks that look good on a whiteboard and fall apart in a CRM. B2B Orchestration exists because the gap between what's being published about B2B marketing and what's actually happening inside the organizations driving revenue has never been wider — and the pace at which that gap is growing has never been faster. The executives, VPs, and marketing leaders tuning in are not beginners looking for a foundation. They are practitioners and decision-makers who need signal, not noise. They are people who are already running demand gen programs, managing marketing operations teams, evaluating new technology, and trying to align with sales in an environment that keeps changing the rules. They need to hear from other people who are doing the same thing — people who have tried the new approach, broken it, fixed it, and can tell you exactly what they learned. That is what B2B Orchestration delivers.
Ian Michels 2026
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