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The marketing and business strategy podcast that executives and marketing leaders can't stop talking about. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. No tactics, playbooks, guides, or interviews with smart people (or anyone). Just in-depth conversations about B2B marketing behind the scenes: Communicating value of marketing to executives and foundersManaging marketing teamsTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersCreated in partnership with Share Your Genius An award-winning podcast production company working with the largest B2B brands to drive engagement,and retention: https://www.shareyourgenius.com/ Amplified by Casted Podcast and video marketing platform for B2B brands to grow their audience and impact the bottom line: https://www.casted.us/
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