Alexander Chernev
Managing the Customer Experience
Categories
Marketing, Business, Management
Number of episodes
46
Published on
2025-10-01 06:46:00
Language
English
Categories
Marketing, Business, Management
Number of episodes
46
Published on
2025-10-01 06:46:00
Language
English
This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer loyalty—this podcast will help you create transformative customer experiences.
Copyright 2025 Alexander Chernev
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