theaiadvantage
The AI Advantage
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The AI Advantage: Conversations about GovCon AI & ROI with BTW & Co. (GovCon AI Podcast Series) September 16, 2026 Marcia Watson, the CEO and Co-founder of Bullard, Thomas, Watson & Company (BTW & Co.) takes an AI-Agnostic, ROI-Diagnostic look at artificial intelligence implementation and application within growth organizations. Topics covered: Why AI investments underperform in federal proposal shops. Why AI makes a disorganized content library more costly and less efficient. How to assign accountability and ownership to ensure content continuity in your knowledge base How to establish, maintain, and enforce an AI Policy Why Human in the Loop reinforces ROI. Who, when, and how does your team engage with AI within the Growth Lifecycle Use-based tool assessment and implementation guidance
Copyright 2026 All rights reserved.
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