Ethan Brooks
The Business Code
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The Business Code explores the hidden principles that make businesses grow, compete, and succeed. Why do people buy things they don't need? Why can one product command a premium price while another struggles to sell? Why do some businesses scale effortlessly while others collapse under their own growth? Hosted by Ethan Brooks, The Business Code goes beyond business headlines to decode the psychology, economics, strategies, incentives, and decisions that shape how businesses actually work. Each episode breaks down a powerful business principle from pricing and customer behavior to growth, scalability, competition, retention, perceived value, margins, and the hidden costs of running a business. This isn't a podcast about memorizing business jargon. It's about understanding the forces behind the decisions businesses make and the behaviors that drive customers, markets, and growth. Whether you're an entrepreneur, business owner, executive, marketer, student, or simply curious about how business works, The Business Code gives you practical ideas you can understand, question, and apply. Every business follows a code. We decode it.
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