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A private podcast series hosted by Racheal Cook, founder of The CEO Collective® Most business advice assumes someone else is handling your life. Someone picks up the sick kid, keeps track of the pediatrician, and holds everything together at home while you build. If that someone is you, the plan was always going to break. That isn’t a discipline problem. It’s a design flaw. In this six-episode private series, Racheal Cook takes apart the things women entrepreneurs have been told are just “how business works.” She names the assumption underneath each one, then rebuilds it into something that actually works for the life you have. Episodes 1 through 3 name it: the invisible safety net, girl boss culture sold back to women as “patriarchy in pink,” and the persuasion tactics built to shut down your critical thinking. Episodes 4 through 6 rebuild it: a planning exercise that puts you back in your own business plan, the values-driven decisions that shaped The CEO Collective (and what each one cost), and a conversation with financial planner Cris Caruso about building a referral business on hospitality and taking a full month off. Made for service-based, relationship-driven women business owners who are done hustling harder for a playbook that was never built for them. Racheal Cook, MBA, has spent nearly 20 years helping women entrepreneurs build businesses that hold when life doesn’t. She is the creator of the 90 Day CEO Operating System® and host of Promote Yourself to CEO®.
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